Jaeger-LeCoultre iPhone application

Jaeger LeCoultre (JLC) has designed and created an App that aims to share the fascinating world of fine watchmaking with the public at large. You can choose the brand’s most iconic models, from the Reverso Squadra to the Reverso Gyrotourbillon 2, along with the Master Compressor Diving Pro Geographic.

The application offers a chance to explore a collection of over 60 models. The user can test the most innovative of these watches, and thus for example activate the depth gauge of the Master Compressor Diving Pro Geographic; change the time zone on a Master Geographic; start a vertical-trigger chronograph by simply pressing the sapphire crystal of an AMVOX2 Chronograph; or swivel the case of a Reverso Grande GMT.

Thanks to this application, iPhone owners explore the various stages in creating a watch. They have access to a particularly comprehensive dictionary of horology and to six watch initiation classes. The classes enable users to practice watchmaking techniques directly on their iPhone screen: assembling a chronograph mechanism, decorating and jewelling a movement, polishing, engraving and gem-setting a case. For the latter class, the aim is to gem-set a Reverso Neva, making no mistakes and in record time, by skilfully sliding the diamonds onto the watch case. The watch classes are displayed at a rate of one new class every two weeks.

A prize drawing will reward one of the learners having correctly answered all three competition questions and who will then be offered a guided tour of the Manufacture located in the Vallée de Joux.

Finally, the application provides a function that identifies the Jaeger-LeCoultre points of sale in the country and/or city of your choice and enables you to locate them instantly.

Jaeger-LeCoultre CEO Jérôme Lambert stated: “Since 176 years, the Manufacture Jaeger-LeCoultre has developed a culture of innovation and a resolutely avant-garde spirit. As web pioneers, we are happy to show that our passion for fine watchmaking is matched by a desire to share knowledge that would honour Antoine LeCoultre, the self-taught company founder. Our application should appeal to devotees of watches and of technical masterpieces.”


Photo from Fratellowatches

SIHH 2009 Jaeger-LeCoultre Master Grande Tradition Tourbillon Perpétuel Calender

Jaeger-LeCoultre Master Grande
Tradition Tourbillon Perpétuel Calender

Movement:

Mechanical automatic Jaeger-LeCoultre Calibre 987, crafted, assembled and decorated by hand
28,800 vibrations per hour
48-hour power reserve
401 parts (yellow gold version), 403 (pink gold and platinum version)
47 jewels (yellow gold version), 49 (pink gold and platinum version)
8.15 mm thick
Silicon escapement on the limited series in 18-carat yellow gold

Functions:
Hours, minutes, small seconds, tourbillon, perpetual calendar and moon phases

Dial:
Velvet-finished, one part adorned with a Clous de Paris hobnail motif and featuring applied 18 carat gilded hour-markers and logo

Hands:
Gilded Dauphines Tradition style

Crown:
New construction with extremely fine fluting

Case:
42 mm in diameter, available in platinum, 18-carat pink gold and in a limited series of 300 in 18-carat yellow gold on the limited series: sapphire crystal case-back with integrated magnifying glass providing an enlarged vision of the silicon escapement
water-resistant to 5 atm

Straps:
Alligator leather with folding clasp in 18-carat white, pink or yellow gold