Wednesday, October 14, 2009

Jaeger-LeCoultre iPhone application



Jaeger LeCoultre (JLC) has designed and created an App that aims to share the fascinating world of fine watchmaking with the public at large. You can choose the brand’s most iconic models, from the Reverso Squadra to the Reverso Gyrotourbillon 2, along with the Master Compressor Diving Pro Geographic.

The application offers a chance to explore a collection of over 60 models. The user can test the most innovative of these watches, and thus for example activate the depth gauge of the Master Compressor Diving Pro Geographic; change the time zone on a Master Geographic; start a vertical-trigger chronograph by simply pressing the sapphire crystal of an AMVOX2 Chronograph; or swivel the case of a Reverso Grande GMT.

Thanks to this application, iPhone owners explore the various stages in creating a watch. They have access to a particularly comprehensive dictionary of horology and to six watch initiation classes. The classes enable users to practice watchmaking techniques directly on their iPhone screen: assembling a chronograph mechanism, decorating and jewelling a movement, polishing, engraving and gem-setting a case. For the latter class, the aim is to gem-set a Reverso Neva, making no mistakes and in record time, by skilfully sliding the diamonds onto the watch case. The watch classes are displayed at a rate of one new class every two weeks.


A prize drawing will reward one of the learners having correctly answered all three competition questions and who will then be offered a guided tour of the Manufacture located in the Vallée de Joux.

Finally, the application provides a function that identifies the Jaeger-LeCoultre points of sale in the country and/or city of your choice and enables you to locate them instantly.

Jaeger-LeCoultre CEO Jérôme Lambert stated: “Since 176 years, the Manufacture Jaeger-LeCoultre has developed a culture of innovation and a resolutely avant-garde spirit. As web pioneers, we are happy to show that our passion for fine watchmaking is matched by a desire to share knowledge that would honour Antoine LeCoultre, the self-taught company founder. Our application should appeal to devotees of watches and of technical masterpieces.”


Photo from Fratellowatches

3 comments:

lea said...

its a good initiative. Well done!

iPhone Users said...

Cool, will try this app later.

Cheers,
iPhone Users

Kim said...

This is a very cool idea! JLC watches are very beautiful. Do you think they included the Ultra Thin: http://www.jaeger-lecoultreusa.com/1_378516011_B001U81CCQ_Jaeger-LeCoultre-Master-Ultra-Thin-Mens-Watch-1342420.html?

Would love to see that in the app.