Sunday, October 4, 2009

Perrelet Watches at Lussori Event



Perrelet the centuries old company that first brought us the automatic watch movement, recently partnered with Carmel-by-the-Sea, CA luxury retailer, Lussori to introduce release of the new Perrelet Turbine Watch Collection as well as other luxury watches from the brand. On hand was Virginie Perrelet, a direct descendant to the company's founder.

While Perrelet is a more familiar brand in Europe, this event and others like it are a great way to connect with the watch community and build brand identity here in the States. This was also a great opportunity for the company to educate consumers about the value and quality of the Perrelet brand of timepieces.  

"The people who attended were definitely interested in the brand. I heard positive comments about the design and exquisite craftsmanship each watch had. I feel proud to say we left the event with new Perrelet fans", said Perrelet's North American Managing director, Michael Goldstein.
 
Look for the company's next big step, their own in-house movements, due soon. This step will cement their place in the luxury watch marketplace.



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